The story of the first captain

The origins of “Pasta del Capitano” (Captain’s toothpaste), a Farmaceutici Dottor Ciccarelli brand, date back many years. In 1905 PASTA del CAPITANO was born from the expertise and pharmaceutical experience of Clemente Ciccarelli. This toothpaste, a new product, a non-powder formula, something absolutely new for that time, was created with care, pharmaceutical thoroughness and all-Italian passion.

Over the years the Pasta del Capitano products have grown and evolved, to be today a full range dedicated to preventive care and dental hygiene. Besides the lines of toothbrushes, there are mouthwashes and toothbrushes for adults. Pasta del Capitano offers a specific range of products for the dental care of the little ones.

Prevention – Our mission
Prevention and special sensibility towards the new generations have made Pasta del Capitano face an issue impossible to ignore: at schools, 34% of children are victims of bullying*.
This phenomenon needs to be assessed and kept under control, but above all, it should be prevented.

And this is the spirit of "We Are All Captains", the project about positive leadership and for the prevention of bullying that Farmaceutici Dottor Ciccarelli and Pasta del Capitano have been taking to Italian nursery and primary schools for some year now.

* Source: Italian Paediatric Society.